Web Development

Prudential Aligns E-Business With Business Strategy

As part of the continual upgrade of Prudential Financial's Web site (www.prudential.com), begun earlier this year, the carrier has added a new page called Women & Finance to its financial planning section. “The exciting and challenging thing is the Web is fluid, so we continually can upgrade and modify the site,” says James Brett, vice president and head of e-business development for Prudential.

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