Web Targets
As insurance products become more commoditized, carriers need to improve their focus on their Internet presence to attract the affluent baby boomer market.
One day, members of Generations X and Y may become the prime targets for life insurers and other financial services companies, but for now, the money still is with the baby boomer generation. To best serve boomers, insurers are seeking better ways to serve their customers, and a recent study by Celent contends a Web strategy is imperative. In his report “Emerging Affluent Baby Boomers, Financial Services & the Web,” Celent senior analyst Craig Weber states insurers need to understand how technology is playing a part in the targeting of these clients.
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