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A Dutch health insurer will reimburse policyholders who consume Becel pro-active margarine, yogurt, and milk products that have been shown to reduce LDL cholesterol levels. By subsidizing better eating habits, VGZ, one of the largest insurers in the Netherlands, is hoping to prevent costly heart disease and decrease drug and hospital expenses. The company is offering to refund up to 40 euros ($54.41) a year to insureds who purchase the Unilever food products.

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