Improved valuation system protects both independent agents and insureds

One of the major challenges for independent agents is determining whether a customer has enough insurance to cover their risks. For Geoffrey A. Gordon–president of Andrew G. Gordon Inc., an independent insurance agency in Norwell, Mass.–that means dealing with a lot of personal lines clients, especially in the homeowners arena.

The agency–which has seven employees, including Mr. Gordon–deals primarily in personal lines insurance with a small amount of commercial thrown in. Other services offered include financial planning and risk management services.

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