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The largest insurance firms in the nation recently were ranked on how they treated online customers in the first quarter of this year. Insurers received improved marks in their responsiveness to online inquiries, but they continue to share user data at higher rates than other industries, the Customer Respect Group, an international research and consulting firm, summarized in its Online Customer Respect Study.

Although a direct comparison among industries is difficult, the average customer respect index throughout 2004 was 5.9. Insurers in the most recent survey scored slightly better, at 6.1. In the property and casualty category, Progressive Corp. was ranked number one, while Mercury General Corp. was last on the list.

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