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The CPCU Society, the professional association for nearly 28,000 Chartered Property Casualty Underwriters, has launched an advertising campaign to bolster public trust in the insurance industry and raise awareness of the value that CPCUs have to insurance companies’ success. The campaign’s slogan, “Defining Success,” emphasizes the necessity of employers’ investment in CPCUs for their organizations and the society’s commitment to ethics, education, and professional experience.

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