A Site to Behold
Software for tracking a Web site can produce raw numbers, but it wont give a company insight into who is visiting its site and what users are doing once there.
Tracking unique visitors to a Web site certainly is a common practice, but those statistics dont always tell the full story about a users experience. As Berkshire Life Insurance developed a new Web site for its disability income customers, the carrier turned to a Web developer that could pinpoint who the visitors were and how those users felt about the experience of visiting Berkshires site.
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