Superior size helps, but doesn't guarantee knockout to win over buyers
With producers of all sizes challenged to make up for lost revenue in a rapidly changing marketplace, the battle for middle-market business–however one defines such a target–is becoming something of a free-for-all, industry observers warn.
Indeed, with prices (and thus commissions) falling in a softening market, and with the major brokerages giving up lucrative contingency fee revenue to lighten the fallout from bid-rigging and steering revelations, middle-market accounts are becoming prime targets for big and small producers alike, these observers contend.
Recommended For You
Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader
Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
- Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
Already have an account? Sign In Now
© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
