Keeping Agency Ownership In-House Poses Unique Challenges Valuation, picking a worthy candidate, communication, execution are critical factors

The "2004 Best Practices Study" confirms what we continue to see with our privately-held clientsinternal perpetuation remains a strong preference for many. In fact, we are seeing more internal perpetuation planning today than we have seen in years.

Those agencies not gobbled up in the recent M&A frenzy remain committed to internal perpetuation and are planning today to ensure successful ownership transitions in the future at appropriate valuations. Assuming that you plan to transition ownership internally, lets briefly touch on the points that you should keep in mind to successfully accomplish this.

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