Honesty Turns Out To Be Best Policy In Selling CoverageTo Skeptical Public

The Gallup Organization sent its people to the phones aroundThanksgiving time to find out how Americans felt about the “honestyand ethics” of 23 different professions. At the top of the listwere nurses, whose honesty and ethics were rated as “high” or “veryhigh” by 83 percent of those surveyed. Third from the bottom, withonly a 12 percent rating, were insurance salesmen. Ouch!

You can quibble with Gallups polling methods. In our popularculture, the word “salesman” has, for a lot of people, come tosuggest a less-than-honest person. Its a bum rap, but thats the wayit is. No offense to nurses, but had Gallups pollsters used theterm “insurance agent,” they might have scored higher.

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