Your Web site is the electronic entrance into your company, and opening this portal to customersboth agents and policyholdersis the preferred way of doing business for many carriers. Making sure the proper tools and data are available now are business requirements insurers cant ignore.
By Robert Regis Hyle
Web portals is a pretty broad term, according to Matt Josefowicz, manager of the insurance group with Celent Communications. We [at Celent] tend not to use it. We tend to use e-business. But the fact is everybody uses the term. Basically, all it means is some Web-based tool. A portal is an entranceway, and a Web portal allows customers to enter through your Web site. Its a portal into your systems through the Web, says Josefowicz. Its a term that meant a lot of different things for a while. Yahoo and AOL were positioning themselves as portalsthey were the first door onto the Internet. After that, a portal was a single site that gave you access to multiple companies. The next view was something very specific from a technology point of view.
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