The number of visits to the Trusted Choice Web site has more than doubled compared to 2004, and the number of pages viewed has tripled so far this year, the independent agents' consumer brand initiative board chairman said.

Through Dec. 21, the Web site, www.TrustedChoice.com, experienced more than 2.1 million visits and more than 51 million hits for the entire site. In all of 2004, there were more than 1 million visits and 15.21 million hits.

The average daily hits on the site have more than tripled so far in 2005 compared to all of 2004.

"This growth in Web traffic clearly shows that Trusted Choice is making inroads in building consumer awareness of the brand and, by extension, the agencies that are participating in the brand program," said Ronald A. Smith, president of Smith, Sawyer & Smith Inc., a Rochester, Ind.-based Trusted Choice agency, in a statement.

"It also is a great indicator that consumers are becoming more knowledgeable about the Trusted Choice brand and individual agencies," said Mr. Smith, who is also chairman of the brand program's board of directors.

"Trusted Choice is getting its message out--reaching consumers who are now using online Trusted Choice resources to learn about insurance coverage issues and to find a trusted insurance advisor," said Trusted Choice Executive Director Jeffrey A. Myers. "In 2006, we will be investing more resources and more effort into expanding the consumer outreach aspect of the brand campaign, thereby further building consumer brand awareness and recognition."

The Web site hosts an agency locator through which consumers can find the agency that is right for them based on location, coverages offered, insurance companies represented and other search parameters. In addition, consumers can access important information and frequently asked questions about life, health, auto, home, small business and other types of insurance.

Trusted Choice is the national consumer brand launched in 2001 by the Alexandria, Va.-based Independent Insurance Agents & Brokers of America.

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Trusted Choice Web Visits Double

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