New AIG Chief Has Kinder, Gentler TouchBritish-born Sullivan is charming but also tough; 'embodiesAIG culture'

American International Group's chief executive officer, MartinSullivan, is expected to bring a more charming and gentle personalstyle to his new job compared with his legendary predecessor,Maurice Greenberg, who managed the company with an iron grip fornearly four decades, according to people who have known AIG's newCEO over the years.

However, these same individuals also insist that while Mr.Sullivan might be more user-friendly and team-oriented than Mr.Greenberg in terms of personality and personal style, he is toughwhen necessary, is a hands-on manager, and should not beunderestimated.

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