Orlando, Fla.–An insurance fraud expert told an industryconference here that insurers need to be more proactive in spendingto deter criminality before it occurs.
"Convincing them to not do it from the get-go is where we shouldput more of our efforts," Dennis Jay, executive director of theCoalition Against Insurance Fraud, told the opening session of theACE-SCLA claims conference.
Mr. Jay said less than 5 percent of fraud-fighting dollars gotoward public awareness deterrence programs. He also said thatquantifying the results of deterrence efforts remains achallenge.
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