Proclaiming that insurance is “on the verge of a revolution because the technology and data available to us today gives us power like never before,” a top Safeco official said the industry must embrace high-tech, youth and diversity to survive and prosper in the emerging market.

“By using risk-to-rate models and segmentation,” both made possible through modern technology, Safeco has “gained a significant amount of market share,” said Michael LaRocco, the Seattle-based carrier’s president of product, underwriting and claims.

Want to continue reading?
Become a Free
PropertyCasualty360 Digital Reader.


  • All news coverage, best practices, and in-depth analysis.
  • Educational webcasts, resources from industry leaders, and informative newsletters.
  • Other award-winning websites including and

Already have an account?


© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.



Join PropertyCasualty360

Don’t miss crucial news and insights you need to make informed decisions for your P&C insurance business. Join now!

  • Unlimited access to - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including, and
  • Exclusive discounts on PropertyCasualty360, National Underwriter, Claims and ALM events

Already have an account? Sign In Now
Join PropertyCasualty360

Copyright © 2024 ALM Global, LLC. All Rights Reserved.