The topic heading "insurance' is the twelfth most looked up item by consumers searching the Yellow Pages, according to a research firm survey.
The Yellow Pages Association, based in Berkeley Heights, N.J., said survey data it commissioned showed also that auto coverage is the insurance line that generates the most searches.
YPA said that based on research by the Knowledge Network/SRI (Statistical Research Institute) firm, the "Insurance" Yellow Pages heading generates more than 233 million print look-ups per year, putting it 12th among more than 4,000 headings.
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