A multi-million-dollar national television advertising campaign touting the benefits of using an independent insurance agent will be launched next month, the Independent Insurance Agents & Brokers of America announced.
The marketing effort, a branding initiative titled Trusted Choice, is scheduled to take to the airwaves from Sept. 12 to Sept. 25 on behalf of more than 5,100 participating agencies and branch locations.
Alexandria, Va.-based IIABA said the ads will air on ESPN, Fox News, Turner Network Television, The History Channel and Home & Garden Television. A total of 57 spots are to air during some top rated cable shows including "SportsCenter" and Major League Baseball on ESPN; "The O'Reilly Factor" on Fox News; primetime on TNT and HGTV, and The History Channel's "Modern Marvels."
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