GEICO announced that a federal judge ruled today that Googleactivities under certain circumstances violated U.S. trademark lawby letting advertisers attach their ads onto Web searches for theWashington-based insurer.
The ruling came from Judge Leonie Brinkema at the U.S. DistrictCourt for Virginia's Eastern District in Alexandria, who made herlong-delayed ruling based on the evidence she heard during anon-jury trial in December. Google late last year had lost a motionfor summary judgment in the case.
Judge Brinkema's latest ruling found GEICO had established "alikelihood of confusions, and therefore a violation of the Lanham[trademark] Act, solely with regard to those sponsored links thatuse GEICO's trademarks in their headings or text."
Continue Reading for Free
Register and gain access to:
- Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
- Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
