Higher premium rates are expected to entice new entrants into the Florida homeowners insurance market, Standard & Poor's said yesterday in a new report.

However, the report warned, the availability and pricing of hurricane coverage for Florida homeowners will be problematic over the long term because of forecasts that hurricane activity in the state could grow over the next 20 years.

But, the S&P analysts said in the report that the market is changing gradually to deal with the threat.

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