Nine producers from across the country will compete in a "reality" program--"The Ultimate Producer Challenge"--next month during the Independent Insurance Agents & Brokers of America's annual conference.

Insurance sales coach Roger Sitkins of the Sitkins Group in Fort Myers, Fla., will act as the contest's host and judge. The contest will take place on Sept. 12 during the IIABA's meeting in New York City.

The nine contestants will go through a series of group and individual sales exercises and tests from 8 a.m. to 4 p.m. Throughout the day, producers will be eliminated from the competition based on their performance, as determined by the judge.

With only two contestants remaining at the end of the day, the "Ultimate Producer" will be announced during the convention's closing general session on Sept. 12. The "Ultimate Producer" will receive a $2,500 prize and three 90-minute coaching sessions via teleconference with Mr. Sitkins.

The competitors include:

o K. Patrick Armstrong--L.V. Toole Insurance Agency in Lee, Mass.

o Jason Besse--C.T. Lowndes & Company in Summerville, N.C.

o Marc Cisneros Jr.--Integrity Insurance Agency in San Antonio, Texas.

o David Crevelt--Salsbury & Associates Insurance Services Inc. in Fremont, Calif.

o Diane Durnin--J.D. Fulwiler & Company Insurance in Portland, Ore.

o Roosevelt Haywood III--Haywood and Fleming Associates in Gary, Ind.

o Edward Lukatsky--Salhaney Insurance Agency in West Roxbury, Mass.

o John Marek--Compass Insurance Agency in Dallas, Texas.

o Gregory Wassberg--Crockett Insurance Service in Crockett, Texas.

Online registration for the IIABA convention is available at the association's Web site--www.iiaba.org. For more information about the convention, contact the association's Convention and Meetings Department at 1-800-221-7917.

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