The 21st Century Insurance Group has embarked on an education campaign with billboards to get motorists not to use cell phones while driving.
Explaining the company's effort, Dan Cohen, a spokesperson for 21st Century, said: "If cell phone use drives up the frequency of accidents, then like fraud it becomes a macroeconomic issue that may affect policyholders."
His company's "Just Drive" campaign features public safety billboards in states where the company provides auto insurance, including Arizona, California, Illinois, Indiana, Ohio and Texas.
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