Insurers Returning To Nursing Home Market
Traditional carriers must battle to win back business fromcaptive alternatives

Flattening prices is now the norm in the sometimes treacherousworld of covering long term care facilitiesspurred, in part, by anindustry that has gotten its loss prevention act together and oftenturned to self-insurance in a hard market.

Dick Greenwood, president of the Colorado Springs-based HealthCare Insurers Inc.a wholesaler subsidiary of Arthur J.Gallaghersaid that soaring premiums partly spurred by rich juryverdicts sent much of the nursing home market to alternativerisk-transfer approaches several years ago.

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