Insurers Returning To Nursing Home Market
Traditional carriers must battle to win back business from captive alternatives
Flattening prices is now the norm in the sometimes treacherous world of covering long term care facilitiesspurred, in part, by an industry that has gotten its loss prevention act together and often turned to self-insurance in a hard market.
Dick Greenwood, president of the Colorado Springs-based Health Care Insurers Inc.a wholesaler subsidiary of Arthur J. Gallaghersaid that soaring premiums partly spurred by rich jury verdicts sent much of the nursing home market to alternative risk-transfer approaches several years ago.
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