Voluntary employee benefit offerings are becoming an increasingly important part of insurance broker workplace product sales, according to a survey released by the Council of Insurance Agents & Brokers.

The Washington, D.C.-based association released the results of a survey done by Eastbridge Consulting Group Inc., which found that 94 percent of the association's commercial insurance brokers are offering those products.

The group's poll also discovered that many brokers felt selling such products was time consuming and difficult.

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