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NU Online News Service, May 5, 5:30 p.m. EDT–Orlando, Fla.–Unlike soft-market cycles of the past, the leadership of a managing general agent association believes its members can hold onto marketshare and grow as the industry continues to change.

While the insurance market is seeing some price softening, which translates into growing competition for wholesalers from the standard lines market, the experience of post-9/11 placement difficulties has demonstrated the value of the MGA system to retail agents and their customers, who are not moving their business, said Bernie Heinze, executive director of the AAMGA.

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