NFIP enhances marketing support

The NFIP continues to change and improve the marketing support it provides for flood insurance. The latest changes involve the NFIP's reimbursement program, which now provides more options and an additional reimbursement for earning CE credits in flood insurance.

The current program includes a three-tiered reimbursement schedule for participating agencies. With "high flood messaging," 50% reimbursement is available for agencies that make use of NFIP materials to place advertising in newspapers, magazines and Yellow Pages and on local radio. The ad templates focus on flooding and direct consumers to contact the flood expert in their area.

"Medium flood messaging" templates are available for newspaper and Yellow Pages ads. These ads promote flood awareness but also allow agencies to highlight other lines of business in the ads. The NFIP will reimburse agencies for 25% of the cost of placing these ads.

Agencies creating their own ads that include a "tagged" flood message from the NFIP ("low flood messaging") receive a 10% reimbursement for the cost of the ad.

Agencies participating in the co-op program at any level can receive an additional 25% reimbursement through the "FloodSmart" program when someone in the agency completes a flood insurance training course that is certified for at least four hours of CE credits. Proof of course completion must be submitted, and training must be updated at least once a year.

Agencies can receive up to $2,000 per month through the program. Creative approval is no longer needed, but a request for co-op funds must be approved in advance by FEMA. For information about the program, visit www.fema.gov.nfip.

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