Online Sales
Safeco Expands Web Product Options
Safeco has expanded the product breadth available on its single-platform online sales center, Safeco Now. The company has introduced functionality allowing independent distributors to quote and issue commercial multi-peril (CMP) policies in as fast as five minutes.
Were offering split-rated property and liability coverages over the same system agents currently use to sell seven other Safeco products, says Mike Hughes, senior vice president of Safeco Business Insurance. The introduction of 96 product classes onto Safeco Now is modest compared with the approximately 1,000 classes of packaged business the company provides. More classes will be introduced in 2005. However, the initial rollout contains classes never before covered by Safeco, including home-based businesses, consultants, and manufacturers representatives.
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