GEICO Loses Court Bid To Limit Google TiesAuto insurer objected to sale of sponsored links withsearch results to competitors
In a blow to GEICOs efforts to stop competitors from seeking toattract their customers when they try to locate the insurer throughInternet browsers, a federal judge last week threw out key elementsof GEICOs suit against search engine Google.
U.S. District Judge Leonie M. Brinkema of the Eastern Districtof Virginia in Alexandria ruled that the insurer had not presentedsufficient evidence to support an injunction that would bar Googlefrom including “sponsored links,” in which other companies can bidto have their links included with results of searches using variouskeywordsin this case the terms “GEICO” or “GEICO Direct.”
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