Abracadabra?
There was no magic solution to solve the marketing and sales needs of a life insurer and its agents, but an integrated solution? Thats no illusion.
Insurance carriers often look for a charmed solution to their problems. Everyones always chasing the magic system, the magic solution, says John Kawauchi, senior vice president, marketing, for Jackson National Life (JNL). What JNL found, though, is it needed an integrated solution to bind together the carriers vendors, internal groups, and technologynot magic.
Within Jackson, many of the marketing procurement, operations, distribution, and fulfillment services were under the direction of the marketing staff. In our department, we happen to control it all, which presents us with a unique situation, states Kawauchi. The mantra Ive used for the past few years is better, faster, cheaper, which I think, if you can do all that simultaneously, will put you in the drivers seat with respect to your capabilities vs. those of the competition.
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