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Reeling Them In At Enrollment Time Once employer is sold on the concept, its up to the agent to sign up prospects

The initial enrollment period is critical to success in worksite marketing, experts say. And the payoff at enrollment time comes for the producer who has done his homework in terms of identifying the right client, gaining noticeable support from top management, nailing down adequate face-to-face time with employees, and selling products for which employees see a compelling need.

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