GE Unifies Insurance Products Under New Name

NU Online News Service, Sept. 7, 3:55 p.m. EDT?General Electric in Kansas City, Mo. announced today it will use the new brand name GE Insurance Solutions to unify its reinsurance and commercial insurance products and services that go by a variety of different names.[@@]

"The name change is significant, yet it's just the first step toward building a powerful brand," said Ron Pressman, GE Insurance Solutions chairman, president and chief executive officer.

Mr. Pressman said the brand is "a promise to our customers that they will get world-leading risk expertise from dedicated people who build strong relationships by delivering unsurpassed customer service."

He added that "the foundations of our brand are in place. We've retooled the organization by reenergizing our strong customer relationships and rededicating ourselves to delivering the kinds of solutions our customers need to succeed in their markets. With more than $50 billion in combined assets and $7 billion in statutory capital, this business has never been stronger financially or strategically."

The new brand name replaces Employers Re, GE Re, GE Frankona Re, Westport Insurance and nearly a dozen other go-to-market names. However, insurance and reinsurance risks will continue to be underwritten by the existing legal entities, whose legal names will not change. GE Global Insurance Holding Corp. is changing its name to GE Insurance Solutions Corp.

GE said the announcement of the new GE Insurance Solutions brand is part of an overall rebranding at GE, which is dramatically reducing its market-facing entities and names.

GE Insurance Solutions is a provider of commercial insurance, reinsurance and risk management services.

More information is available at www.geinsurancesolutions.com. The company reports more than $50 billion in combined assets.

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