"This is another opportunity for us to expand our offering of niche products," said William R. Berkley, chairman of the board and chief executive officer of the company. "We continue to search for the right people to provide expertise in segments of our industry which offer more knowledge driven opportunities. We are very pleased to have both Cindy Broschart and Michael Harris as part of our organization and are confident in their abilities to build a successful business."

On Tuesday, St. Paul Travelers, based in St. Paul, Minn., said it formed a national business unit to work with retail agents and brokers to provide p-c insurance to the entertainment industry, including film, television, music and stage productions.

The new Entertainment Unit included the combination of Gulf Insurance Group's specialized entertainment division with St. Paul Travelers' existing entertainment program written through Encore Entertainment Insurance Services, LLC, the Los Angeles-based managing general agency.