Nationwide Launches $27 M Advertising Campaign
NU Online News Service, April 14, 3:16 p.m. EDT? Columbus, Ohio-based insurer Nationwide said it is launching its largest brand advertising effort to date, budgeting $27 million for "humorous" television and print ads in 15 regional U.S. markets.[@@]
"The ads will raise the awareness of Nationwide as a leader in investments, retirement services and insurance," said the company's chief marketing officer Kathy Ricord. "We use humor as a way of educating people to plan for their futures now," she said.
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