Content, Contacts Make Live Events Invaluable

This week, National Underwriter runs the annual listing of “Events” for the upcoming year, including major association conventions, independent conferences and educational seminars. For some time now, the list of major “Events” has grown shorter and shorter.

Due to a severe decline in attendance, a number of associations have dropped their national, state or regional conventions altogether over the years, or scaled back considerably from a multi-day event to a single- or even half-day gathering. Mergers of associations and the fact that some private organizations have folded their tents have also cut down on the number of major conferences held.

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