Producers Lack Key Personality Traits Of Successful Sales People

There is only one way for an agency or broker to make it, let alone grow, through these tough times. That's by attracting and retaining the most qualified and capable producers.

They are the future of the insurance industry, creating lifetime value by generating and maintaining hundreds, and even thousands, of customer relationships. But our studies demonstrate that most producers today do not have what it takes to survive in this increasingly tough pursuit.

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