Focus Simplifies The Task Of Insurance Marketing To Minority-Owned Enterprises

California is an example of a commercial lines writers fondest dreamand its worst nightmare.

The states small commercial marketplace clearly illustrates the dilemma commercial lines writers have faced in developing differentiated marketing programs for ethnic-owned small businesses. Minority businesses share of the California marketplace is impressive at more than 26 percent of all commercial risks. However, the diversity of minority-owned firms and their geographic distribution have been overwhelming, rendering cost-effective and differentiated marketing for ethnic/minority businesses elusive for most, if not all, insurance carriers.

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