London Addresses Intangible Assets

Organizations, both large and small, and from a range ofdifferent industries, are waking up to the growing realization thatup to 80 percent of the value of modern business is tied up intheir intangible assets, rather than in their physical plant,property and machinery.

Chief executive officers, finance directors and risk managersare becoming increasingly aware that major incidents could often gomuch further than the cost of the initial physical loss, and thatthe financial damage caused by intangible assets can bring acompany to its knees.

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