Web Surveys Provide Market Insight

Insurers could save as much as 10 to 15 percent annually perpolicy by integrating the Internet into their sales andadministrative processes.

Insurance executives faced with increasing competition arefinding ways to exploit the Internet to increase efficiency andimprove their ability to evaluate risk and sell insurance policies.To differentiate themselves from competitors, many companies areworking to develop more innovative offerings in addition totraditional commercial business and personal insuranceproducts.

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