Injecting Aesthetics Into The P-C Industry: The First Element Of The Human Voice
This article advocates the implementation of a set of interrelated values to guide insurance companies, agents and brokers in their business. These values are aesthetics, candor and humor. They are collectively described as the Human Voice.
The Human Voice is a coveted and distinct voice above the din of the ordinary marketplace. The actual human voice is a powerful communication tool: capable of a nearly infinite range of inflection, tone, volume and pitch. As a collective noun, we use the phrase “Human Voice” to describe a powerful principle for workplace management and to collectively describe a core set of values within which or through which an insurance company, managing general agent or retail agency can obtain market share.
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