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Education Needed On All Sides For Success In Urban Insurance Markets Its an uncomfortable feeling raging in the pits of their stomachs–an all too familiar feeling for customers who live in urban areas. The feeling that someone has treated them unfairly.

Undoubtedly, the inner-city dweller feels he or she has experienced a lifetime of mistreatment and inequality surrounding quality and pricing for goods and services. At times, it is as if there is a mysterious process that occurs when a product or service is offered in certain ZIP codes which spontaneously lowers the quality, yet increases its cost.

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