To Sell Or To Fight: That Is The Question Market pressure, the momentum of the competition and the recent increase in agency value has compounded the age-old question that burdens many agency principals: “Is now the time to sell?”

Well, if it is not the time to sell, it is the time to fight. Agents either should make a commitment to divert their time, attention and resources to internal staff reinvestment and perpetuation or to sell their agencies while valuations are at a high point.

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