To Sell Or To Fight: That Is The QuestionMarket pressure, the momentum of thecompetition and the recent increase in agency value has compoundedthe age-old question that burdens many agency principals: “Is nowthe time to sell?”

Well, if it is not the time to sell, it is the time to fight.Agents either should make a commitment to divert their time,attention and resources to internal staff reinvestment andperpetuation or to sell their agencies while valuations are at ahigh point.

This article speaks to those independent agencies that are readyto fight for their independence, despite the improving strength ofthe competition and the premium prices currently being paid by theindustry consolidators.

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