To Sell Or To Fight: That Is The Question Market pressure, the momentum of the competition and the recent increase in agency value has compounded the age-old question that burdens many agency principals: “Is now the time to sell?”

Well, if it is not the time to sell, it is the time to fight. Agents either should make a commitment to divert their time, attention and resources to internal staff reinvestment and perpetuation or to sell their agencies while valuations are at a high point.

This article speaks to those independent agencies that are ready to fight for their independence, despite the improving strength of the competition and the premium prices currently being paid by the industry consolidators.

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