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MGAs Measure Success Of Relationships Boca Raton, Fla.

Relationships with carriers and retail agents are critical to the success of any managing general agency and laying out the groundwork to manage those relationships can help an agency grow, a consultant said here last week.

Paul Balbresky, a consultant for Balbresky Consulting Services in Malton, N.J., led a seminar discussion titled “Sales Management and Coaching: Tools for Success,” during the annual meeting of the King of Prussia, Pa.-based American Association of Managing General Agents. Together with industry executives, he outlined strategies agents should use to pursue clients and carriers, and tools to measure success.

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