MGAs Measure Success Of Relationships BocaRaton, Fla.

Relationships with carriers and retail agents are critical tothe success of any managing general agency and laying out thegroundwork to manage those relationships can help an agency grow, aconsultant said here last week.

Paul Balbresky, a consultant for Balbresky Consulting Servicesin Malton, N.J., led a seminar discussion titled “Sales Managementand Coaching: Tools for Success,” during the annual meeting of theKing of Prussia, Pa.-based American Association of Managing GeneralAgents. Together with industry executives, he outlined strategiesagents should use to pursue clients and carriers, and tools tomeasure success.

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