XML: Separating The Myth From The Reality As with any new technology, eXtensible Markup Language (XML) was greeted by some as the missing piece of technology that would help the insurance industry control costs, increase speed to market and enable SEMCI (single-entry, multiple-company interface), along with a host of new business models.

Some even seemed to think that XML alone would solve the long-standing challenges of developing consistent business rules and interfacing with legacy systems.

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