Business Process Integration Can Help Solidify Carrier-Agency Partnerships Historically, insurance carriers have struggled to keep pace with the demands of highly productive agents, who in some cases can single-handedly write enough business to impact the carriers bottom line.

Agencies choose carriers based on their ability to generate revenue by selling the carriers products. The specific products and pricing factor into this equation, of course, but if the carrier and agency do not have a good collaboration strategy, operating costs will eat into profits and reduce the carriers attractiveness.

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