Business Process Integration Can Help Solidify Carrier-Agency Partnerships Historically, insurance carriers have struggled to keep pace with the demands of highly productive agents, who in some cases can single-handedly write enough business to impact the carriers bottom line.

Agencies choose carriers based on their ability to generate revenue by selling the carriers products. The specific products and pricing factor into this equation, of course, but if the carrier and agency do not have a good collaboration strategy, operating costs will eat into profits and reduce the carriers attractiveness.

Agencies have indicated that in situations where products and pricing were competitive, ease of doing business is the most important factor in carrier selection. If the carrier cannot provide good service, agencies may find other carriers who are easier to work with. For this reason, carriers can miss opportunities to add to their book of business if they are too slow to provide quotes, issue policies and endorsements, or respond to agency requests.

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