Its Time To Get Personal About Ethics Two years ago, in a survey of insurance professionals from the Central Texas CPCU Chapter, an overwhelming 82 percent said they did not experience pressure from their employers to perform any acts considered unethical. My last NU column on Jan. 13 asked readers to share their ethical challenges and note whether they were the kind faced by most people or were "special" to the insurance business.

The vast majority of responses to the questions did not address "personal" ethical challenges. Rather, they:

Offered explanations as to why most people do not face ethical questions frequently.
Noted that most employees in the insurance business are not in sales or adjusting and, therefore, not subject to regular ethical situations.
Suggested that most ethical situations are, for everyone, "no brainers" where the ethical response is obvious.
Or, most frequently, gave examples of ethical choices faced by othersnot themselves.

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