Urban Market Expert: Learn Your Customer First

NU Online News Service, Oct. 24, 10:38 a.m. EDT?An insurance marketing executive who counsels companies on how to succeed in the urban marketplace tells firms to "take a close look at the customer first, and not what the company wants to sell."

The advice comes from Werner Kruck, president of Kruck Consulting, a Cincinnati-based insurance marketing firm. Mr. Kruck is one of several speakers due to appear at the third national Urban Insurance Advantage workshop, which begins Wednesday in Chicago.

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