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Reality Show Lawsuits Spark Fear Factor Among Insurers As televisions demand for riskier and lewder reality shows rises, insurance executives describe an insurance carrier appetite for underwriting such ventures which sounds as enthusiastic as a “Fear Factor” contestant facing a bucket of worms.

“The marketplace for insurance, in general, is very difficult and these shows have quite a few unique risks. That makes it even more difficult to place” coverage for such programs, commented Paul E. Jones, vice president with Aon/Albert G. Ruben brokerage in Los Angeles.

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