New Trusted Choice Campaign Launched

NU Online News Service, May 6, 4:06 p.m. EDT - The Independent Insurance Agents & Brokers of America announced that its second Trusted Choice advertising campaign this June will air more than 300 television spots on a variety of national cable channels.

Three commercial spots for auto, home and business insurance will be broadcast June 9 through June 29, the Alexandria, Va.-based association said

The commercials are designed to promote the benefits of using a Trusted Choice independent agency.

IIABA and its company partners developed the Trusted Choice label in response to extensive independent consumer research about the position of independent agents and brokers in the marketplace and consumer-buying habits.

The association said the June advertising campaign would average 15 spots per day, with 23 percent of the commercials being shown during prime time, 8 p.m.-11 p.m., and 25 percent airing during early morning, 6 a.m.-9 a.m. The ads are schedule to air on CNN, ESPN, ESPN2, CNBC, MSNBC, FOX News Channel, History Channel and Discovery Channel.

The complete advertising schedule is available at www.TrustedChoice.com.

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New Trusted Choice Campaign Launched

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