Farmers P-C Agents Now Selling VariableProducts
Agents who represent the Farmers Insurance Group based inCalifornia, have traditionally focused on marketingproperty-casualty coverage to the middle market. Now, a Farmerssubsidiary, called Farmers Financial Solutions, is capitalizing onthose middle market p-c relationships to sell variable products,including life insurance, annuities and mutual funds.
Farmers formed the subsidiary in 2000 to give its 14,000 careeragents an opportunity to branch out.
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