Farmers P-C Agents Now Selling Variable Products
Agents who represent the Farmers Insurance Group based in California, have traditionally focused on marketing property-casualty coverage to the middle market. Now, a Farmers subsidiary, called Farmers Financial Solutions, is capitalizing on those middle market p-c relationships to sell variable products, including life insurance, annuities and mutual funds.
Farmers formed the subsidiary in 2000 to give its 14,000 career agents an opportunity to branch out.
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