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Agents Can Guide Carriers In Understanding Diverse Cultures

To develop a better understanding of different customs among various ethnic groups, say insurance professionals, local minority-owned agencies could serve as useful resource centers for insurers.

“There are some differences that we have seen, such as languages spoken or attitudes towards insurance, and agents can help identify these differences,” said Don Davis, director of urban and emerging markets at Hartford, Conn.-based Travelers Property Casualty Corp.

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